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300 Beneficiaries Graduate from Coca-Cola Funded Kashf’s Pasrur Vocational Center

The graduation ceremony of more than 300 female students was held at the Pasrur Vocational Training Center, which is a part of a Coca-Cola funded project Women Economic Empowerment Program in partnership with Kashf Foundation, said a press release.

Since 2017, five community based vocational training centers have been set up under this programme, and these centers have delivered 3-months training sessions to the local low-income women of the area, focusing on non-traditional trade for women like football stitching. Around 67% of the graduates of Kashf’s previous vocational trainings are now running their own businesses and 50% of the football stitching trainees from this program have already started acquiring orders from the market and various factories.

At the ceremony, Fahad Qadir, Director Public Affairs & Communications of Coca-Cola Pakistan, highlighted, “Coca-Cola partnered with Kashf Foundation first in 2011 to set the ground for a microfinance project serving the needs of low-income females all across Pakistan to enhance their household income. Since then, the project has developed a multi-faceted approach by providing qualitative benefits like gender training to support women empowerment, and financial management courses for female entrepreneurs.”

In the last 7 years, the project has empowered more than 7,500 female entrepreneurs, and has been able to facilitate the enrollment of low-income females in the corporate sector by providing skill-based trainings at Pasrur Vocational Center, to bridge the gap between trainings and employment. Coca-Cola’s global program 5by20 aims to empower more than 5 million females by the year 2020 and Kashf Foundation supports this mandate.


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