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These are the World’s Top 5 Smartphone Brands in 2018 (Q2)

Samsung has remained the world’s top-selling smartphone brand, while Huawei has overtaken Apple for the second spot, according to data revealed by the International Data Corporation (IDC) for the second quarter (Q2) of 2018. Next in line is Xiaomi, closely followed by Oppo, to complete the top five for April to June, 2018.

With 71.5 million smartphone shipments, Samsung held over 20% of the global smartphone market share, despite slower than expected sales for its flagship S9/S9+, and over 10% decline in shipments from last year. Huawei, on the other hand, increased its shipments to 54.2 million, signifying a nearly 41% year-over-year increase, with the recent success of its P20 series and Honor brand.

For the first time since Q2 2010, Apple has dropped below the second spot, recording a modest growth in shipments of below 1% compared to last year. While the iPhone X has remained a top seller in many markets, the company has presumably been unable to significantly increase its market share due to a lack of midrange phones, unlike its competitors.

Xiaomi has recorded a drastic year-on-year increase of nearly 49%, with a strong performance in certain large markets, including Indonesia and India. Oppo retained its fifth spot owing, in particular, to a high demand of its Find X, although the brand, like Apple, could not significantly enhance its position from last year.

In all, 342 million smartphones were shipped globally in Q2 2018. The table below summarises the performance of the top 5 brands for the period.

Worldwide Smartphone Market, Top 5 Company Shipments, Market Share, and Year-over-Year Growth, Q2 2018 (shipments in millions)
Vendor Q2 2018 Shipments Q2 2018 Market Share Q2 2017 Shipments Q2 2017 Market Share Year-Over-Year Change
1. Samsung 71.5 20.9% 79.8 22.9% -10.4%
2. Huawei 54.2 15.8% 38.5 11.0% 40.9%
3. Apple 41.3 12.1% 41.0 11.8% 0.7%
4. Xiaomi 31.9 9.3% 21.4 6.2% 48.8%
5. OPPO 29.4 8.6% 28.0 8.0% 5.1%
Others 113.7 33.2% 139.5 40.1% -18.5%
Total 342.0 100.0% 348.2 100.0% -1.8%
Source: IDC Worldwide Quarterly Mobile Phone Tracker (July 31, 2018)



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